Challenge
A leading tech firm approached I2G Works after hitting a plateau in market growth. Despite strong internal capabilities, their brand messaging had become diluted, their positioning unclear, and their offer architecture out of sync with buyer expectations.

Approach
We began with a 360° Brand Audit to evaluate how the brand was perceived—internally, externally, and in contrast with key competitors. We then applied our Alignment Framework to clarify the company’s core purpose, strategic positioning, and promise to the market.

Once the gaps were identified, we worked alongside leadership to refine the brand architecture, reframe their narrative, and introduce a sharper go-to-market stance. We also helped align their messaging across product, marketing, and sales teams.

Results
Within one year of repositioning:

Market share increased by 30%

Internal alignment scores improved across all departments

Customer acquisition cost dropped by 18%

Brand clarity among target buyers rose significantly in follow-up surveys

Conclusion
When positioning is misaligned, growth stalls. But when a brand reflects what a company truly delivers—and why it matters—momentum returns.